everything that can be counted does not necessarily count; everything that counts cannot necessarily be counted. - albert einstein

i'm liba and i work to amplify the ways tumblr makes the world a better place. You can email me
And tomorrow, I’m going to do a student loan Q&A with Tumblr to help spread the word — you’re laughing because you think, what does he know about Tumblr? (Laughter.) But you will recall that I have two teenage daughters so that I am hip to all these things. (Laughter.) Plus I have all these twenty-somethings who are working for me all the time. (Laughter.)
POTUS had some laughs at our expense during his big education announcement today. Excited to see how much he really knows about Tumblr - and to watch our Founder/CEO deliver questions from the community about the value/affordability of and access to higher education - at 4pm ET tomorrow. BE THERE.

FINALLY.

The Obama Administration announced today that Bayard Rustin, the “lost prophet” of the Civil Rights Movement, will be posthumously awarded the Presidential Medal of Freedom, the US’s highest civilian award. Rustin was, among many things, a key advisor to MLK, Jr. and primary organizer of the 1963 March on Washington for Jobs and Freedom (which marks its 50th anniversary in a few weeks). He had been largely written out of the Movement’s history because of his homosexuality. 

This is Tumblr’s moment. It’s almost equivalent to when Truman realized that he could address the nation directly on television to make a presidential address – here’s a new form of media to reach an audience.

Gregory Galant, as quoted in For pols, Tumblr is trending - Kevin Cirilli - POLITICO.com

OK this may be a bit of an overstatement but it’s nice to see Tumblr’s significance in the political space acknowledged outside of the election media frenzy. Watch this space, more good things to come!

election:

TUMBLING THE INAUGURATION
To top off this election season, Tumblr has dispatched journalist Ari Melber to file a series of interviews, pictures, and stories from people celebrating the 57th Presidential Inauguration. Click below to read the first of the series, in which the leading expert on Presidential Inauguration history explains the significance of having both Beyonce and James Taylor perform, why Obama’s first inaugural address was disappointing, and other traditions to look out for on Monday.
In addition to following our coverage here, you can get in on the action from afar by submitting to NPR’s “Dear Mr. President” (your message to Obama could be featured on the air!) and taking your very own photo with POTUS on GoldRun’s special Inauguration Tumblr. 
And, if you happen to be participating in the festivities on the ground in DC, please submit your photos/commentary here and be part of Tumblr’s community coverage!
Read More

Join me in living vicariously through Ari Melber and other lucky Tumblrers in DC this weekend. Stay warm, guys!

election:

TUMBLING THE INAUGURATION

To top off this election season, Tumblr has dispatched journalist Ari Melber to file a series of interviews, pictures, and stories from people celebrating the 57th Presidential Inauguration. Click below to read the first of the series, in which the leading expert on Presidential Inauguration history explains the significance of having both Beyonce and James Taylor perform, why Obama’s first inaugural address was disappointing, and other traditions to look out for on Monday.

In addition to following our coverage here, you can get in on the action from afar by submitting to NPR’s “Dear Mr. President” (your message to Obama could be featured on the air!) and taking your very own photo with POTUS on GoldRun’s special Inauguration Tumblr. 

And, if you happen to be participating in the festivities on the ground in DC, please submit your photos/commentary here and be part of Tumblr’s community coverage!

Read More

Join me in living vicariously through Ari Melber and other lucky Tumblrers in DC this weekend. Stay warm, guys!

At one point I even had a Facebook friend asking me to sign my own petition ….

For all those who think signing a petition is like writing a letter to Santa Claus, you’re wrong. Of course, you should keep reading books, go for a run, anything that keeps you healthy and sharp … but know that social media changes people’s lives.

The extraordinary story of a movement that went from the Tumblr dashboard to the White House. By David Glynn, today on Storyboard