“Subtle data mining has helped the Obama campaign learn that their supporters often eat at Red Lobster, shop at Burlington Coat Factory and listen to smooth jazz. Romney backers are more likely to drink Samuel Adams beer, eat at Olive Garden and watch college football.
Consumer brands don’t tend to get free PR opportunities like candidates do (i.e. the Presidential Debates), but in other ways the line between political campaigning and commercial consumer marketing is quickly fading.
(Though, if you read Jill Lepore’s New Yorker piece about the origin of political consulting, you might be persuaded that in the era of modern advertising no such line ever existed.)