“Those fears were projected into simple symbols that showed, in Cheese’s words, “the personal as political.” These symbols—hoodies, sunglasses—served as a sort of grassroots logo, an unforgettable graphic image representative of a larger concern. They’re objects almost everyone has and wears, and they’re easy to replicate and remix. In contrast to clicking a like button, creating a meme requires a greater commitment in the creative act of posting your own interpretation. Small as that act may be, taking ownership of a meme allows netizens to make themselves a part of the larger message and, in turn, make the message a part of themselves.